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6 Ways to Boost your Marketing Strategy

With the advent of internet, various advancements have been made to ease the lives of everyone today. Be it in business, education or even personal and social aspects, the internet has been a big help to improve our quality of living.

Marketing StrategyOne of the internet’s most notable advancements is content marketing. This new method of marketing has been helpful for businesses in driving profits through content creation and distribution among specific audiences. With content marketing, businesses were able to save 62% of costs as compared to traditional marketing and generated about three times as many leads according to statistics.

However, not everyone gets a beginner’s luck from this new marketing method. Or at least, they are not aware how to do content marketing properly. To give your site a boost, here are 6 ways to improve your marketing strategy.

Write High Quality Contents

One important thing to consider in improving your content marketing move is the quality of your content. Thanks to Google’s Panda algorithm update, sites are now ranked based on the quality of the content they publish.

In today’s SEO, Google favors high quality contents than subpar ones. Content marketers should spend more time publishing quality contents to increase their search ranking. It must be relevant to user search and must be useful to readers. Contents should contain valuable information, which focuses more on helping users solve their problems and satisfy their needs.

In addition, writing lengthy contents may also help you rank in search engine results pages (SERPs). Writing contents with more than 2,000 words is more suitable for your site if you are trying to rank competitive keywords. However, you should avoid creating low quality contents and fill it with fluff just for the sake of increasing their word count.

Moreover, content is not only limited to blogs and articles alone. Marketers may also provide useful infographics, podcasts, videos, PowerPoint presentations or interviews for their audience.

Use Keywords Properly

Content Marketing StrategyUsing keywords properly is one key in improving your rank. However, you should keep in mind that with Google’s Hummingbird algorithm update, you can no longer stuff too much keyword in your content. Stuffing keywords carelessly is considered spam and may get your site penalized.

In using keywords, you should be more careful and consider how you should use it in your content. Keywords must flow naturally and be relevant to the context of the content.

While the use of keywords should be carefully considered, it should not be a reason to not use them at all. In fact, using your main keywords in the title of your contents is advisable. This is the first thing Google considers in ranking pages, so you should not be discouraged to do so.

Moreover, placing keywords in H1 and H2 as well as the URLs may help boost your search ranking. If you are placing the keywords in URLs, just make sure it is short and is no more than 50-60 characters for better results.

Ensure Mobile Friendliness

Another factor that may help boost your search ranking is the site’s mobile friendliness. In 2015, an algorithm update from Google ensured a higher ranking for sites that are mobile-friendly.

With the rapid increase of mobile users, mobile-friendly sites are also quickly rising in the ranks as compared to the not-so-well-optimized ones. To take advantage of this factor, make sure that your site is well-optimized and can be navigated even in mobile devices.

Sites must have scalable font sizes and easy navigation features to make it more mobile-friendly. Make sure that widgets and other tools are well-optimized and your contents have reliable URLs. For maximum results, avoid using flash for your site.

Guarantee Quick Loading Time

One critical factor to an increased ranking is the site’s loading time. The speed of your site directly affects the user experience, thus, it affects Google’s ranking.

To ensure quick loading time, the site must be well-optimized. Avoid too much widget or plug-ins, bulky codes and site advertisements. Too much of these can make your site lag heavily and frustrate your audience.

Provide Relevant Backlinks

With Google’s Penguin algorithm update, bad links or links obtained from underhanded tactics will be penalized.Clean your link profile

Now that stricter rules are imposed, you should abide by it and provide only relevant backlinks to boost your ranking. Relevant links are obtained through quality contents and building relationships with your readers.

Marketers are highly encouraged to review their backlinks to avoid such penalties. As per the experts, “In the post-Penguin era of Google, you need to approach link building with extreme care. Just like one bad apple can spoil the entire bunch, a handful of bad links can ruin the quality of an otherwise nice backlink profile.”

There are various ways to avoid getting caught with bad links. One is to clean your existing links with the help of SEO services. A Clean link profile is part of SEO service provided by SEO explode, which can help you remove bad links with ease.

Remove Duplicate Pages

With Google’s Panda algorithm update, duplicate pages are now strictly prohibited. Having the same contents in your pages may lead your site to suffer penalties from Google.

Google is strict when it comes to duplicate contents. Even a portion of duplicated content can cause harm to your site. To avoid this, avoid using even a single sentence, which is already used in different pages.

Online marketing is definitely a successful method that may even remove traditional marketing in the near future. It is such a waste to keep a blind eye on this effective marketing method. Before it is too late, take our tips above to improve your online marketing game.

How to Build an Effective and Successful Content Marketing

We define content marketing as understanding our visitors and delivering what they expect to find on our website. At the same time, we try to influence their behaviors and buying habits for that matter. However, the process is not as simple as it may seem. It takes a lot of effort and time before a content marketing strategy works and gives results. We are going to share with you how we build an effective and successful content marketing and the important elements to make it work.

First, let us discuss the important factors of content marketing. We enumerate five (three) factors.

Content-MarketingKnow the type of content that will work for your website. In content marketing, we identified three kinds of contents. These are the audio, visual and written. The most common kinds that we see on the internet are the written ones. Many of the existing websites use this strategy by publishing blog content on their site. Nowadays, many site owners recognize the value of content creation with videos. A few incorporate audio as part of their marketing strategy.

Which kind really works when we are talking about content marketing? Generally, you can use a combination of written and video contents to create a marketing plan, which can bring in more visitors and eventually leads, especially if you are doing business through your site.

Create value for your content. Again, we reiterate that valuable content works. Provide information without asking anything in return. Do not bombard your site with banner ads and clickable link ads that crowd your content. Even if you have so many ads on your site, if you provide your readers and visitors with insignificant information, your marketing strategy will still be useless. Your site will look like spam. Fill your site with content that visitors will find useful, instead. The leads will follow right away.

Build valuable link baits. After the recent update on one of the largest search engines on the internet, link building has become a leveled field for every site owner. Gone are the days when paid links are the number one factor in the ranking of web pages or when creating blog comments can boost your ranking in search engine results pages. Right now, content creation is the norm.

Whether you own a business site or a personal blog, link baiting is an important aspect of content marketing that you should consider developing. You can create link baits through social sharing, telling about your content on appropriate message boards or publishing press releases.

Search engine optimization still works every time. You think SEO is dead. We think so, too. However, it is not. Optimization is an important part of content marketing, whether it is paid or not. Without optimization, search engines can never find your content or they will have difficulty finding your pages. This is true for sites that rely heavily on audio-visual contents. Without proper optimization, your site is like a blank page to search engine crawlers. If your page looks like a blank page, they will not appear on the results pages.

With these important factors to remember, let us proceed in discussing some of our strategies to create an effective and successful content marketing.

First, document your content marketing from planning to implementation stages. You will need this documentation to evaluate whether your strategies are working or not and create further development to your marketing strategies. This documentation should contain numerical figures such as increase of visitors associated with the implemented strategy.

Second, understand how your visitors behave when they visit your site. This is where the application of cookies and other device identifiers become important. However, before integrating cookies in your site, make sure to mention this in your privacy policy or a warning message will show up that you are using cookies.

Third, build your email list. When you want to promote a new product or service, you would want to personalize your message and reach your audience, thus, building your email list is important. At the end of all the content you publish on your site or anywhere on the internet that links back to your site, provide a call to action or an invitation to subscribe. Without any email list, creating a proactive marketing is impossible.

Fourth, learn to share your content to other people. Social sharing is becoming more prevalent and no one is prohibiting you from doing so. Besides, social sharing is a good strategy for link baiting. Although search engines do not consider links from social media as signals or factors in ranking pages, social sharing is still an excellent way to expose your content. The more people who see your content, the better.

Fifth, use the information you gather from your link baits. This information includes personal identifiers like email addresses, statistical IDs like IP addresses and IDA (identifiers for advertisers) to re-target specific audiences and channel your content marketing strategies to these specific people.

Content marketing involves the use of different avenues. It entails the use of social media, the right optimization techniques and the creation of valuable content. It should be proactive and straightforward. As time passes by, you should also be ready to create some changes to the strategies you made. The internet always changes and your content marketing should follow because a strategy that works today may not work a few weeks after.

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