July 22, 2016 Online Marketing Strategy
With the advent of internet, various advancements have been made to ease the lives of everyone today. Be it in business, education or even personal and social aspects, the internet has been a big help to improve our quality of living.
One of the internet’s most notable advancements is content marketing. This new method of marketing has been helpful for businesses in driving profits through content creation and distribution among specific audiences. With content marketing, businesses were able to save 62% of costs as compared to traditional marketing and generated about three times as many leads according to statistics.
However, not everyone gets a beginner’s luck from this new marketing method. Or at least, they are not aware how to do content marketing properly. To give your site a boost, here are 6 ways to improve your marketing strategy.
Write High Quality Contents
One important thing to consider in improving your content marketing move is the quality of your content. Thanks to Google’s Panda algorithm update, sites are now ranked based on the quality of the content they publish.
In today’s SEO, Google favors high quality contents than subpar ones. Content marketers should spend more time publishing quality contents to increase their search ranking. It must be relevant to user search and must be useful to readers. Contents should contain valuable information, which focuses more on helping users solve their problems and satisfy their needs.
In addition, writing lengthy contents may also help you rank in search engine results pages (SERPs). Writing contents with more than 2,000 words is more suitable for your site if you are trying to rank competitive keywords. However, you should avoid creating low quality contents and fill it with fluff just for the sake of increasing their word count.
Moreover, content is not only limited to blogs and articles alone. Marketers may also provide useful infographics, podcasts, videos, PowerPoint presentations or interviews for their audience.
Use Keywords Properly
Using keywords properly is one key in improving your rank. However, you should keep in mind that with Google’s Hummingbird algorithm update, you can no longer stuff too much keyword in your content. Stuffing keywords carelessly is considered spam and may get your site penalized.
In using keywords, you should be more careful and consider how you should use it in your content. Keywords must flow naturally and be relevant to the context of the content.
While the use of keywords should be carefully considered, it should not be a reason to not use them at all. In fact, using your main keywords in the title of your contents is advisable. This is the first thing Google considers in ranking pages, so you should not be discouraged to do so.
Moreover, placing keywords in H1 and H2 as well as the URLs may help boost your search ranking. If you are placing the keywords in URLs, just make sure it is short and is no more than 50-60 characters for better results.
Ensure Mobile Friendliness
Another factor that may help boost your search ranking is the site’s mobile friendliness. In 2015, an algorithm update from Google ensured a higher ranking for sites that are mobile-friendly.
With the rapid increase of mobile users, mobile-friendly sites are also quickly rising in the ranks as compared to the not-so-well-optimized ones. To take advantage of this factor, make sure that your site is well-optimized and can be navigated even in mobile devices.
Sites must have scalable font sizes and easy navigation features to make it more mobile-friendly. Make sure that widgets and other tools are well-optimized and your contents have reliable URLs. For maximum results, avoid using flash for your site.
Guarantee Quick Loading Time
One critical factor to an increased ranking is the site’s loading time. The speed of your site directly affects the user experience, thus, it affects Google’s ranking.
To ensure quick loading time, the site must be well-optimized. Avoid too much widget or plug-ins, bulky codes and site advertisements. Too much of these can make your site lag heavily and frustrate your audience.
Provide Relevant Backlinks
With Google’s Penguin algorithm update, bad links or links obtained from underhanded tactics will be penalized.
Now that stricter rules are imposed, you should abide by it and provide only relevant backlinks to boost your ranking. Relevant links are obtained through quality contents and building relationships with your readers.
Marketers are highly encouraged to review their backlinks to avoid such penalties. As per the experts, “In the post-Penguin era of Google, you need to approach link building with extreme care. Just like one bad apple can spoil the entire bunch, a handful of bad links can ruin the quality of an otherwise nice backlink profile.”
There are various ways to avoid getting caught with bad links. One is to clean your existing links with the help of SEO services. A Clean link profile is part of SEO service provided by SEO explode, which can help you remove bad links with ease.
Remove Duplicate Pages
With Google’s Panda algorithm update, duplicate pages are now strictly prohibited. Having the same contents in your pages may lead your site to suffer penalties from Google.
Google is strict when it comes to duplicate contents. Even a portion of duplicated content can cause harm to your site. To avoid this, avoid using even a single sentence, which is already used in different pages.
Online marketing is definitely a successful method that may even remove traditional marketing in the near future. It is such a waste to keep a blind eye on this effective marketing method. Before it is too late, take our tips above to improve your online marketing game.